Five Potential FutureForward Logos Released

Thursday, September 26, 2019 - 10:15am
FutureForward Logo

District seeks feedback on potential logos for districtwide CTE program

In spring of 2019, over 2,000 people provided feedback to determine the name and colors of the Five Star District’s Career and Technical Education (CTE) program. That feedback, along with input from focus groups of staff and students, determined that FutureForward would be the new name of CTE programming across the Five Star District.

The launch of FutureForward coincides with our upcoming CTE expansion, which includes the addition of a second CTE campus, FutureForward at Washington Square

We are excited to share that we have come to the final phase of this year-long CTE branding process -  selecting a logo!

FutureForward represents the universal brand of CTE within the Five Star District and the logo should exemplify the modern and unique programming options provided across all high school and CTE campuses in the Five Star District. Five potential logo options have been developed and the district is once again seeking your feedback through the following short survey.   

Rank the Proposed FutureForward Logos |español

Please note: The survey will close on Sunday, Oct. 6, 2019

In the Five Star District, we believe post-secondary success starts with empowering students to pursue the career of their dreams through well-established college and career pathways. We continue to invest in Career and Technical Education (CTE) programs because they provide students with the opportunity to gain experience in the most in-demand career fields, at no cost to them, while receiving high school and potentially college credit. FutureForward partners with businesses, industry leaders and post-secondary institutions to provide opportunities for students to succeed in both the workforce and higher education.

Wondering how we got here?
In April 2018, the district formed a CTE Brand Steering Committee of CTE administrators and educators from across the district to study the potential to bring a unified brand to the district’s CTE programs.

From October through December 2018, more than 70 focus groups of staff and students from across all district high schools were convened. Participants were asked to relate their own understanding and knowledge of district CTE programs through words and themes that they commonly link with CTE. They were then asked to provide input on potential brand colors and to brainstorm names for the program.

On February 28, the Five Star community was given the opportunity to help define the “look” and “feel” of the district’s CTE expansion. More than 1,600 stakeholders, including students, staff, parents, and community members and industry partners participated in a brief survey to weigh in on a unified brand. The participants responded to questions to establish a unified brand color, name, and core values across all district high schools and CTE centers.